Logistics and increasing the competitiveness of the company

. In today's rapidly changing external environment, a stable profitability and a high level of competitiveness of national enterprises' products is only possible if an effective logistics cost management mechanism is formed, which ensures the optimal value of these costs in production conditions. Researched scientific and practical issues of competitiveness, as well as logistics, A.A. Mazaraki, І.М. Semenenko, Р.А. Fatkhutdinov, I.N. Gerchickova, B.А. Anikin, J. Schumpeter, D.J. Bauersox, D.J. Christopher, M.R. Linders, D. Waters, J.B. Haywood, et.al.The purpose of the paper is to reveal the importance of logistics in improving the competitiveness of the enterprise, analysis of its logistics potential, development of recommendations for the use of logistics tools in the practice of the enterprise.Results. This concept forms the basis of an enterprise's economic strategy: the logistics process is used as a tool in the competition. In today's environment, one of the main problems of domestic enterprises is the lack of logistics strategies designed for integrated supply chain management in order to optimise their resources. Unfortunately, there remains a lack of capacity to implement logistics approaches in their operations and to develop a logistics strategy in line with their own logistics potential. The importance of strategic planning in logistics is due to the possibility of developing strategic development programmes for companies, aimed at the optimal organisation of flow processes and increasing their competitiveness. Introduction of logistic approaches into the practice of PJSC “Odeskabel” and development of logistic strategy according to the own logistic potential can significantly reduce expenses of the enterprise and increase its competitiveness.Conclusion. The importance of strategic planning in logistics is due to the possibility of developing strategic development programmes for companies, aimed at the optimal organisation of flow processes and increasing their competitiveness. Introduction of logistic approaches into the practice of PJSC “Odeskabel” and development of logistic strategy according to the own logistic potential can significantly reduce expenses of the enterprise and increase its competitiveness. The results of the authors' researches and achievements of the leading scientists have allowed recommending a number of directions of reducing the logistic costs of PJSC “Odeskabel” in order to increase its competitiveness.