Open AccessIntroduction of competitive intelligence tools in the trade enterprises activity
Author(s) -
Ksenіia Kovtunenko,
Oksana Kovalyk,
Dmytro Rodionov
Publication year - 2020
Publication title -
ekonomìka, fìnansi, pravo/ekonomìka. fìnansi. pravo
Language(s) - English
Resource type - Journals
eISSN - 2786-5517
pISSN - 2409-1944
DOI - 10.37634/efp.2020.7.7
Subject(s) - competitive intelligence , competitive advantage , order (exchange) , competition (biology) , computer science , business , business intelligence , set (abstract data type) , knowledge management , computer security , marketing , ecology , finance , biology , programming language
. In today's conditions of fierce competition in the international market, the search for methods to reduce overall costs in order to gain a competitive advantage is becoming increasingly important for commercial enterprises. The main direction of improving the strategy is a set of methods for finding the necessary information to make appropriate management decisions.The purpose of the paper is to identify opportunities for the use of competitive intelligence tools in commercial enterprises.Results. The introduction of methods of competitive intelligence to improve the information security of logistics activities of a commercial enterprise requires the creation of a new department. This will allow you to collect and store information, inform staff, resolve issues in a timely manner, respond quickly to threats. It is also recommended to use IntelliProtector software, which works online, as well as the convenience and mobility and security of licensed services, as a tool for competitive intelligence in commercial enterprises. When a new department is created, the head of the competitive intelligence department will be responsible for the software. The implementation of such measures, namely the protection of information on the basis of competitive intelligence can be divided into 4 main stages: development and creation of a single data bank; creation of a competitive intelligence department; creation of complex security of the enterprise; software implementation. Before implementing any project, it is necessary to assess all possible and existing risks, their types and identify possible ways to reduce them.Conclusion. The introduction of methods of competitive intelligence to improve the information security of logistics activities of a commercial enterprise will create another structural element of the enterprise. It is proposed to use the program IntelliProtector, which provides convenience and mobility and security of licensed services.