Strategic approaches for income management of the enterprise

. Development of market economy requires from Ukrainian enterprises a rational and economically sound approach to planning their activities, the definition of a strategy to increase the company's income, analysis and evaluation of the results obtained. One of the most important components of the company's financial policy strategy is to maximize income. The category of income is one of the most difficult in economic science. It remains one of the most controversial today, which requires its deepening and specification. Revenue plays a leading role in the financial mechanism of socio-economic development management.The purpose of the paper is consideration of strategic approaches to management of incomes of the enterprise and definition of importance of maintenance of high efficiency of a control system of incomes of the enterprises.Results. The basis of the strategic management of enterprise income is the development strategy of their development. The process of selecting the strategy of income development should be based on the previous development of specific strategic alternatives. The constant priority in setting goals of the industrial enterprise, which is strategically focused on sustainable competitiveness, is to achieve and maintain a certain acceptable threshold level of income, below which it should not be reduced. The income management approach has been formulated to focus the efforts of all participants on creating products of greater value at fixed or even lower costs.Conclusion. For increase of efficiency of activity of the enterprise and its strategic development in the future, there is a necessity for development of strategy of management of the enterprise directed on improvement of the mechanism of reception and use of incomes. It has been determined that the income of the enterprise is the most important category on which the enterprise will continue to function.