Research on the use of marketing instruments influence on consumer behavior on the example of BOMBA-TOUR LLC, Vinnytsia

The article explores the use of marketing tools to influence consumer behavior using the example of Bomba-Tour LLC in Vinnytsia. The characteristic of the tourist company Bomba-Tour LLC, Vinnitsa, is given. The elements of promoting a tourism organization are structured. The main marketing tools for promoting Bomba-Tour LLC on the Internet are indicated. Note that there is no methodology for assessing the effectiveness of marketing tools in the management of unstable systems, including the various phases of instability, dramatically reduces the importance of marketing as a way of influencing the financial condition of organizations, making it difficult to manage unstable systems in general and to achieve the effectiveness of their activities in particular. It can be stated that in recent yearsInternet marketing tools have emerged that can be evaluated in real time, as well as tools for conducting market research on consumer preferences and market trends. Assessing the use of marketing tools and analyzing their impact on the state of the organization can ensure the adoption of only those marketing decisions and the implementation of those marketing tools that will ultimately affect the effectiveness of managing unstable systems. There is a huge amount of information on various marketing tools resources, but its uniformity causes a number of problems that need to be solved: the mass use by companies of the same methods of influencing the target audience, respectively, leads consumers to be distracted from messages from one channel; the use of popular, but not effective, methods leads to companies' lack of profitability and dissatisfaction with communications results. In view of the above issues, there is a need conducting research to identify low-cost but effective tools communication. The conclusions of the study are formulated.