Universalism and traditionalism in a post-globalist perspective: ways of dialogue

The article focusses on the comparative analysis of the leading socio-cultural projects of contemporary society development in culturological discourse: globalism, alter-globalism and anti-globalism. The research aims to reveal the ways of civilized dialogue of universalism as an attitude to the search for universal values and traditionalism as an attitude to the preservation of civilizational, national, ethnic, regional and local codes of culture. The methodological principles of the study are: culturological comparative studies, structural psychoanalysis, semiotics of culture and critical theory. Research methods are: cross-cultural, phenomenological, historical, hermeneutic and structural-functional ones. The scientific novelty of the study is that the author compares the project of regionalism inherent in globalism as a manifestation of glocalization and the civilizational approach inherent in traditionalism, and classifies regionalism as a postmodern post-globalization strategy and the civilizational approach as a premodern pre-globalization strategy both of which are conditionally opposed to classical modern globalism. Globalism is seen as a vicious circle of self-reproduction through the appropriation of surpluses. The way out of the vicious circle is seen in the removal from control of the total repressiveness of universalist (socio-ethical) and traditionalist (cultural-anthropological) ideas in the discourse of free (excessive) alter-globalism and anti-globalism. In conclusion, the author emphasizes the implementation of the principle of unity through diversity on the basis of the universal potential of tradition and specific historical forms of realization of universal meanings of mankind to be an effective mechanism for dialogue between universalism and traditionalism.