Open AccessASSESSMENT OF THE COMPETITIVENESS OF POTATO PRODUCTION IN THE NORTHERN REGION (ON THE MATERIALS OF THE REPUBLIC OF KOMI).
Author(s) -
Nikolay D. Naydenov,
A. A. Mustafaev,
T. Naydenova
Publication year - 2021
Publication title -
sever i rynok: formirovanie èkonomičeskogo porâdka
Language(s) - English
Resource type - Journals
ISSN - 2220-802X
DOI - 10.37614/2220-802x.1.2021.71.009
Subject(s) - swot analysis , agriculture , business , production (economics) , consumption (sociology) , population , animal husbandry , agricultural science , economy , geography , economics , marketing , biology , social science , demography , archaeology , sociology , macroeconomics
Studying the competitiveness of potato production in the Komi Republic is important for a deeper understanding of ways to ensure a stable financial state of the region's agriculture and an uninterrupted supply of local food to the population of the region. Purpose of the article: identification of the strengths and weaknesses of potato production in the Komi Republic, determination of market opportunities for the development of potato growing as a branch of specialization of agriculture in the region. Research hypothesis: there are four types of suppliers (agricultural organizations, farmers, personal subsidiary plots, importers) and five types of consumers (retail market, education and health care, public catering, wholesale trade, export) in the potato market of the Komi Republic. Market equilibrium is determined by the choice of win-win strategies by market participants. The article analyzes the main groups of potato producers in the Komi Republic, identifies the main groups of relations between them. A SWOT-analysis of potato production in the region was made. The main trends in the potato market in the Komi Republic are formulated. A decrease in consumption of fresh potatoes determines the development of its processing in the region and to complement the animal husbandry, logging etc. with potato growing. The authors recommend improving and creating new types of products and medicinal plants in the region for integration with potato growing. The article shows that in the potato market of the Komi Republic relations of cluster interaction, market division, mutual displacement, creation of value chains, strengthening of interaction and coordination on the part of local municipal and regional governments are formed. The practice of organic technologies and the brand of local products have a positive effect on the competitiveness of potatoes produced in the Komi Republic. The scope of the research results: state authorities and administrations of the Komi Republic, enterprises and organizations that sell and buy potatoes on the market of the Komi Republic.