Open AccessTHE ANALYSIS OF MULTISTAKEHOLDERS’VIEW OF ECOPRENEURSHIP STARTUPS: A QUALITATIVE CASE OF KHYBER PAKHTUNKHWA PAKISTAN
Author(s) -
Fazaila Shad,
Shahid Jan Kakakhel,
Muhammad Zahid
Publication year - 2020
Publication title -
pakistan journal of humanities and social sciences research
Language(s) - English
Resource type - Journals
eISSN - 2663-922X
pISSN - 2663-9211
DOI - 10.37605/pjhssr.3.1.12
Subject(s) - sustainability , business , government (linguistics) , qualitative research , khyber pakhtunkhwa , natural resource , marketing , sustainable development , public relations , knowledge management , economics , political science , sociology , ecology , social science , philosophy , linguistics , socioeconomics , computer science , law , biology
Ecopreneurship is an emerging field of interest in a world grappling with achieving social and economic growth, making frugal use of natural resources as well as preventing pollution simultaneously. In this qualitative study, ten multi-stakeholders of various backgrounds, including the National Incubation Center, Trade Development Authority, Chamber of Commerce & Industry Peshawar, and non-government organizations were interviewed to explore the concept of ecopreneurship, and to find out the perceptions of multi-stakeholders about ecopreneurship. The study documented that the stakeholders perceive ecopreneurship as an eco-friendly business. Similarly, the ecopreneurs highlight problems due to unawareness of this concept of environment-friendly business. Likewise, there are several barriers to the sustainability of startups such as limited knowledge, lack of information, lack of awareness by the startup entrepreneurs, and limited funding for promoting sustainable enterprises ecopreneurship. Furthermore, the stakeholders advocate the role of digital technology towards the success of ecopreneurship as it provides a sustainable future through the use of new tools available for startups. The study further discusses theoretical, methodological, and practical implications in the novel concept of ecopreneurship.