Open AccessFeatures of marketing in healthcare (The example of medical tourism for the older adults)
Author(s) -
Т. В. Авраамова,
О. Н. Ткачева,
Светлана Эдуардовна Ермакова,
N. T. Khvatova
Publication year - 2021
Publication title -
rossijskij žurnal geriatričeskoj mediciny
Language(s) - English
Resource type - Journals
eISSN - 2686-8709
pISSN - 2686-8636
DOI - 10.37586/2686-8636-3-2021-332-335
Subject(s) - medical tourism , tourism , work (physics) , marketing , health care , field (mathematics) , russian federation , marketing research , business , destination marketing , public relations , political science , engineering , destinations , mechanical engineering , mathematics , pure mathematics , law , economic policy
The article discusses the directions of marketing in the field of healthcare, the essence of medical marketing, analyzes the distinctive features of marketing of medical tourism in older age. Based on the data from the literature and the results of our own research, the article concludes that marketing in medical tourism in the Russian Federation is in its infancy, a purposeful and consistent work is required to develop this area.