Open AccessAnalysis Of The Use Of Marketing Tools At The Current Stage Of Development Of The Banking Services Market
Author(s) -
Sharipova Umidakhon Adkhamovna,
Azimova Gulnoza Latifovna
Publication year - 2021
Publication title -
the american journal of management and economics innovations
Language(s) - English
Resource type - Journals
ISSN - 2693-0811
DOI - 10.37547/tajmei/volume03issue06-18
Subject(s) - marketing , business , marketing management , marketing strategy , order (exchange) , marketing research , marketing mix , return on marketing investment , digital marketing , process (computing) , set (abstract data type) , field (mathematics) , computer science , finance , programming language , operating system , mathematics , pure mathematics
In order to understand the success of the world banks, we will analyze the marketing tools used by foreign specialists in the field of banking. At the same time, it is necessary to define the concepts of "bank marketing" and "bank marketing tools". Bank marketing is the process of regularly improving and improving the efficiency of the bank's activities with the help of a certain set of tools within the framework of the interaction marketing concept and taking into account the market strategy based on the opinion, preferences and needs of consumers.