Open AccessCovid-19 Cases Growth and Business Continuity in Indonesia: A Causality Test
Author(s) -
Silvi Asna Prestianawati,
Axellina Muara Setyanti
Publication year - 2021
Publication title -
communicare/communicare: journal of communication studies
Language(s) - English
Resource type - Journals
eISSN - 2502-2091
pISSN - 2089-5739
DOI - 10.37535/101008220214
Subject(s) - recreation , causality (physics) , pandemic , granger causality , covid-19 , pharmacy , business , order (exchange) , test (biology) , marketing , economics , econometrics , finance , medicine , political science , ecology , infectious disease (medical specialty) , physics , disease , family medicine , quantum mechanics , pathology , biology , law
The objective of this study is to examine the causality between Covid-19 cases growth and business continuity in Indonesia, thus can be formulated the post-Covid business strategies. The Covid-19 cases are modeled into ‘daily case’ and ‘active case’, while business continuity proxied with human mobility to grocery and pharmacy, also to retail and recreation. Using daily data ranging from March to December 2020, the Granger causality results show that there is a bidirectional causality between daily case and grocery-pharmacy business, whereas interestingly there is a unidirectional relationship from retail-recreation business to daily case. In active case model, author found a unidirectional causality from active case to both grocery-pharmacy and retail-recreation business. This research may be used to improve business strategy in order to maintain the business life during the Covid-19 Pandemic in Indonesia.