Open AccessThe Influence of Brand Image and Lifestyle on Purchase Intention Mediated by Consumer Attitude on Personal Care Products with Regional Comparison as Multigroup Moderator (Study on Consumers in Banda Aceh VS Lhokseumawe)
Author(s) -
Muhammad Fanny Anzar Huthasuhut,
Permana Honneyta Lubis,
Sorayanti Utami
Publication year - 2022
Publication title -
international journal of scientific and management research
Language(s) - English
Resource type - Journals
ISSN - 2581-6888
DOI - 10.37502/ijsmr.2022.5804
Subject(s) - moderation , affect (linguistics) , advertising , likert scale , brand image , population , psychology , business , test (biology) , positive attitude , marketing , social psychology , medicine , environmental health , developmental psychology , paleontology , communication , biology