Open AccessStrategi Diferensiasi: Mencapai Keunggulan Kompetitif yang Sustainable
Author(s) -
Maria Widyastuti
Publication year - 2011
Publication title -
bip's/bip's: jurnal bisnis dan perspektif
Language(s) - English
Resource type - Journals
eISSN - 2715-2596
pISSN - 1979-4932
DOI - 10.37477/bip.v3i2.287
Subject(s) - reset (finance) , uniqueness , product (mathematics) , value (mathematics) , business , focus (optics) , marketing , computer science , mathematics , mathematical analysis , geometry , finance , machine learning , physics , optics
Differentation is an effort to descript spesifik characteristic(uniqueness) of aproduct, with the uniqueness owned by a product, so the consumer will be able torecognize this product easily so consumer will be. Because of the main focus iscustomer, then this strategy must give satisfaction to consumer. Differentationstrategy is one of three excellent competitiveness offered by Portes through hisgeneric strategy, leadership of total cost differentiation and focus. To increasedifferentiation can be done by two way implement the existing value activity to bemore unique or the company reset the value of chain. To be successcfull inimplementing both.