Open AccessKonsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk
Author(s) -
Ignasius Heri Satrya Wangsa,
Maria Josephine Tyra
Publication year - 2021
Publication title -
bip's/bip's: jurnal bisnis dan perspektif
Language(s) - English
Resource type - Journals
eISSN - 2715-2596
pISSN - 1979-4932
DOI - 10.37477/bip.v13i1.198
Subject(s) - product (mathematics) , consumption (sociology) , business , rationality , marketing , new product development , sociology , political science , law , social science , geometry , mathematics
The competitive business environment demands innovative efforts to create product newness. Within consumer-oriented goals, the business should create arecognizable product newness. Consumption in economic rationality is theconsumption of benefits. Therefore, recognizable product newness occurs when the product itself is perceived to be beneficial. This research resulted in two basicconcepts of perceived-benefit of product newness through consumer involvement, namely experienced-driven benefit and economically rationalized benefit. This research is expected to contribute to the theories of perceived benefit, consumer involvement, and product newness.