Open AccessAspek Digital Marketing Bagi Kemajuan Disc Jockey
Author(s) -
Liliana Dewi,
Marco Tantomo
Publication year - 2019
Publication title -
bip's/bip's: jurnal bisnis dan perspektif
Language(s) - English
Resource type - Journals
eISSN - 2715-2596
pISSN - 1979-4932
DOI - 10.37477/bip.v11i1.10
Subject(s) - paradigm shift , marketing , digital marketing , marketing research , marketing mix , marketing management , marketing strategy , business , planner , computer science , philosophy , epistemology , programming language
This study aimed to find out the Evaluation of Marketing Strategies for Shift Paradigm. The method used in this research was a qualitative method. Research subjects involved 7 consumers, Shift Paradigm members, expert marketing, and lecturers EP6. This study found Paradigma Shift’s marketing strategy was not effective. Using digital marketing was recommended to maximize marketing strategies for Shift Paradigm. In addition to a digital marketing, involving event planner and promoter were also recommended to reach the marketing targets of the shift paradigm. The results of this study are expected to serve as review materials for the Evaluation of Marketing Strategies for Shift Paradigm and other Disc Jockey Management.