Picasso, Dalí or Frida had Social Media? Life as a Spectacle or an Antecedent for Modern Construction of Virtual Subjectivities

They were not users of Facebook, Twitter and Instagram; neither bloggers, youtubers or influencers. Pablo Picasso, Salvador Dalí y Frida Kahlo did not know the multiple functions of networked technologies. However, their lives as creative artists and imbued with an unprecedented media spectacular, are a notable source of iconic influence. The numerous photographs that the three of them carried out are a singular antecedent so that today, decades in between and through social networks, contemporary users construct their own virtual subjectivities taking them as models. RESUMENNi usuarios de Facebook, Twitter e Instagram; tampoco bloggers, youtubers o influencers. Pablo Ruiz Picasso, Salvador Dalí y Frida Kahlo no conocieron las múltiples funciones de las tecnologías en red. Sin embargo, sus vidas, unidas a sus potencialidades como artistas creativos e imbuidas de una espectacularidad mediática sin precedentes, constituyen de por sí una notable fuente de influencia icónica. Y es que, en efecto, las numerosas fotografías que los tres protagonizaron son un antecedente singular para que hoy, décadas de por medio y a través de las redes sociales, usuarios contemporáneos traten de construir sus propias subjetividades virtuales al amparo de aquellos.