Open AccessA Study on the Roles and Effects of CRM System in Achieving Business Objectives
Author(s) -
In-Kuk Song
Publication year - 2010
Publication title -
the kips transactions partd
Language(s) - English
Resource type - Journals
ISSN - 1598-2866
DOI - 10.3745/kipstd.2010.17d.1.067
Subject(s) - customer relationship management , business , competitive advantage , process management , knowledge management , marketing , industrial organization , computer science
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