CONCEPTS OF RECRUITING IN LABOR LAW OF UKRAINE

The article explores the nature and characteristics of the processes of recruitment and staff development as a factor of safety of personnel. Proved that the recruitment and staff development should take into account the need to ensure the safety of personnel of the enterprise, and the formation of human resources in the enterprise security is closely linked to the processes of recruiting and staff development. The lexico-semantic analysis shows that the word "recruiting" comes from the French "recruit", "to recruit", ie to recruit anyone, to recruit, to recruit anyone, to hire for money. Recruiting is based on elements such as search, selection, selection of employee incentives to work. In general, there are various HR-branding channels through which employees are recruited, from which the following main channels can be distinguished: social media (social networks, forums, corporate blogs) - a universal tool for building an HR-brand; a career site is an extremely effective tool in the hands of a skilled employer; Job search sites are very popular due to the ability to reach a large target audience; brand advocates are a strategic channel for building an HR brand within the company through interaction with internal and external clients, which can serve as employees of the company as well as external candidates, clients, partners, contractors, etc .; referral programs are designed to accelerate the closing of vacancies and find candidates with the help of company employees. Everyone who invites or recommends a candidate; HR-branding as a tool for promoting the employer brand in the labor market - media, conferences, seminars, competitions.