Pakistan Video industry: Creating equilibrium through re-calibration of the roles and powers, for future commercial growth

Pakistan's video industry is faced with existential challenges. This note present an industry overview through a practitioner's perspective and discuss both global trends and technologies in Pakistan's context. It goes on to make recommendations on how specific actions can transform our industry into an instrument of national power and commercial value. Key Points:Pakistan's video market is a combination of 100 million individual connections(TVs and mobile devices). This view is different than the regulatory focus ontraditional TV HouseholdsGrowth of our market is linked to a recalibration of the current regulatoryframeworks. Pakistan should open its doors to foreign investments in contentproduction & broadcast.Distribution segment of the video industry is its lynchpin. Nationwidedistribution licenses with hybrid offering (traditional & OTT) are likely to becommercially successful in future.Pakistan must grow its video industry as an instrument of national power. Fordoing so, it must create a combination of foreign investments, indigenization ofskillset and technology through industry-academia partnerships, and anenabling regulatory environment.