Open AccessCan Design Thinking Enhance Experiential Heritage Tourism In Pakistan?
Author(s) -
Joanna Seraphim,
Farooq Haq
Publication year - 2019
Publication title -
nust business review
Language(s) - English
Resource type - Journals
eISSN - 2707-6601
pISSN - 2707-6598
DOI - 10.37435/nbr-19-0106
Subject(s) - experiential learning , tourism , heritage tourism , government (linguistics) , conceptual model , knowledge management , process (computing) , marketing , tourism geography , psychology , public relations , political science , business , computer science , pedagogy , linguistics , philosophy , database , law , operating system
The purpose of this conceptual paper is to explore prospects for the growth of experiential heritage tourism in Pakistan. This conceptual study is motivated by the recent focus towards tourism as an economic savior; depending upon experiential values for domestic and foreign travelers in Pakistan. The main purpose of the paper is to explore the potential of experiential heritage tourism in Pakistan and analyze its mapping with the design thinking process. The examined secondary data was based on tourism and innovation literature, media reports and government statistics. The data triangulation through conceptual comparison of various secondary resources delivered findings for this original study, classifying authenticity, memorability, satisfaction, and engagement as key elements for effective experiential heritage tourism. The discussion in this paper presented the synthesis of findings with the design thinking process to enhance and grow experiential heritage tourism in Pakistan.