Open AccessThe Effects of Perceived Switching Costs on Users' Loyalty to a Library
Author(s) -
Byunghee Yu,
Soyeon Park
Publication year - 2016
Publication title -
jeongbogwallihakoeji/jeongbo gwanli haghoeji/jeongbo gwan'ri hag'hoeji
Language(s) - English
Resource type - Journals
eISSN - 1598-0294
pISSN - 1013-0799
DOI - 10.3743/kosim.2016.33.4.159
Subject(s) - loyalty , business , advertising , marketing , psychology