Open AccessThe Effects of Perceived Switching Costs on Users' Loyalty to a Library
Author(s) -
Grace B. Yu,
Soyeon Park
Publication year - 2016
Publication title -
journal of the korean society for information management
Language(s) - English
Resource type - Journals
eISSN - 1598-0294
pISSN - 1013-0799
DOI - 10.3743/kosim.2016.33.4.159
Subject(s) - loyalty , business , advertising , marketing , psychology
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