Open AccessTapping the Sentiment of the Customers through Association Rule Mining for the Products Endorsed by Celebrities
Author(s) -
Preeti Nair,
Manish Kumar Pandey,
Arun Kumar Singh
Publication year - 2021
Publication title -
journal of scientific research of the banaras hindu university
Language(s) - English
Resource type - Journals
ISSN - 0447-9483
DOI - 10.37398/jsr.2021.650525
Subject(s) - association rule learning , association (psychology) , tapping , sentiment analysis , advertising , business , data science , computer science , psychology , data mining , natural language processing , economics , management , psychotherapist