Open AccessFashion Brand Involvement and Hedonic Consumption Antecedents in a Fast Expanding Market
Author(s) -
M. E. Egharevba,
Stephen Ukenna,
Igban Emmanuel,
Isabella Ebelike Tamara-Ebiola,
Ugbenu Oke,
Kasa Adamu Gayus
Publication year - 2022
Publication title -
wseas transactions on business and economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.158
H-Index - 16
eISSN - 2224-2899
pISSN - 1109-9526
DOI - 10.37394/23207.2023.20.16
Subject(s) - consumption (sociology) , context (archaeology) , marketing , structural equation modeling , business , dimension (graph theory) , emerging markets , fast fashion , consumer behaviour , advertising , sociology , computer science , political science , clothing , paleontology , social science , mathematics , finance , machine learning , pure mathematics , law , biology