Open AccessThe Role of Digital Marketing in Engaging SMEs and Education Institution in Emerging Economy
Author(s) -
Noerlioerlina,
Tirta Nugraha Mursitama
Publication year - 2022
Publication title -
wseas transactions on business and economics
Language(s) - English
Resource type - Journals
eISSN - 2224-2899
pISSN - 1109-9526
DOI - 10.37394/23207.2022.19.58
Subject(s) - digital marketing , marketing , business , the internet , institution , marketing strategy , indonesian , developing country , economics , economic growth , political science , world wide web , computer science , law , linguistics , philosophy
In marketing strategy, companies professionally must understand online social marketing campaigns and understand how to implement them effectively. The consideration of using digital marketing in the company is related to cost efficiency and has a major influence on improving the company's business performance. This study shows how digital marketing is needed in almost of institution in developing countries, including in education and SMEs, how it impacts the performance of institutions, and what strategies need to be applied to achieve the targets of higher education institutions. Digital marketing strategies in Indonesia institution need to sort out which digital media are suitable for readers or visitors according to generational groups. It is also necessary to consider traditional marketing for the target market who have limited access to technology, such as internet access is not yet spread evenly in several areas in developing countries. Digital marketing makes it easier for education institution and SMEs to provide information and interact directly with consumers, expand market share and increase awareness.