Open AccessThe Analysis of Intelligent Marketing Platform in High-tech Products by Data Mining Algorithm
Author(s) -
Chung-Chih Lee,
HsingChau Tseng,
Chun-Chu Liu,
Huei-Jeng Chou
Publication year - 2022
Publication title -
wseas transactions on business and economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.158
H-Index - 16
eISSN - 2224-2899
pISSN - 1109-9526
DOI - 10.37394/23207.2022.19.50
Subject(s) - the internet , computer science , key (lock) , business intelligence , digital marketing , component (thermodynamics) , cloud computing , process (computing) , marketing and artificial intelligence , marketing research , data science , marketing management , data mining , marketing , business , world wide web , artificial intelligence , computer security , intelligent decision support system , physics , thermodynamics , operating system
Under the background of the rapid development in internet technology, the whole marketing is developing towards the direction of intelligence and high technology. The novel social network based on internet technology occupies an important part of the marketing, and has also been widely concerned by the academic community, because the internet makes information data transparent, and the mining, analysis and algorithm research of a large amount of data can provide decision support for marketing and intelligent marketing. Modern data mining analysis mode has become the main solution for data problems. With the development of network technology, business intelligence related to the marketing of high-tech products will become the key component of the future business system, which depends on the overall architecture of the cloud and plays a core role in the process of data analysis and mining.