Open AccessThe Impact of E-marketing on Consumer Purchase Decision in Jordan
Author(s) -
Nour Marwan Qtaishat
Publication year - 2022
Publication title -
wseas transactions on business and economics
Language(s) - English
Resource type - Journals
eISSN - 2224-2899
pISSN - 1109-9526
DOI - 10.37394/23207.2022.19.17
Subject(s) - business , marketing , sample (material) , social media , population , social media marketing , work (physics) , advertising , digital marketing , political science , engineering , sociology , mechanical engineering , chemistry , demography , chromatography , law
This study explored the effect of e-marketing on consumer purchase decision in Jordan. The population includes all the accessories E-marketing companies that are located in Jordan. The sample consist of (100) individuals who work as mangers. The researcher used a questionnaire that sheds a light on e-marketing. The targeted variables are: (website, social media). It was found that the severity of the impact of E-marketing on consumer purchase decision in Jordan is high. It was found that website and social media have a high impact on consumer purchase decision in Jordan. It was found that there is a significant difference between the managers’ attitudes which can be attributed to the company age regarding for the favor of the companies which has been established since more than 10 years. The researcher recommends assisting local companies in developing their electronic marketing methods. That shall foster the development of commercial companies, especially small and medium companies.