Open AccessThe Triple Bottom Line Concept in Sustainable Marketing Mix Activities of Food Industry Enterprises
Author(s) -
Tomasz Trojanowski
Publication year - 2022
Publication title -
wseas transactions on business and economics
Language(s) - English
Resource type - Journals
eISSN - 2224-2899
pISSN - 1109-9526
DOI - 10.37394/23207.2022.19.116
Subject(s) - triple bottom line , marketing , marketing mix , dynamism , business , sustainability , promotion (chess) , distribution (mathematics) , industrial organization , empirical research , product (mathematics) , marketing management , food industry , marketing strategy , geometry , mathematics , epistemology , quantum mechanics , politics , political science , law , biology , ecology , mathematical analysis , philosophy , physics