Open AccessHow Individual Experiential Fit Drives Mobile Platform Cocreation-supportive Behaviours in a Digital Business Ecosystem
Author(s) -
My-Trinh Bui,
Don JyhFu Jeng,
Thi Mai Le
Publication year - 2021
Publication title -
wseas transactions on business and economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.158
H-Index - 16
eISSN - 2224-2899
pISSN - 1109-9526
DOI - 10.37394/23207.2021.18.107
Subject(s) - experiential learning , identification (biology) , value (mathematics) , knowledge management , psychology , business ecosystem , competitive advantage , service (business) , marketing , computer science , business , ecology , mathematics education , machine learning , biology
Digital business ecosystems and platforms have emerged as collaborative tools, but few studies have investigated the competitive value that defines winners in the competition among platforms. This study examines the effects of experiential fit on identification, cocreation reward, and cocreation-supportive behaviours by considering the theories of organisational fluidity, service-dominant logic, and social support. Data collected from 1,090 respondents are analysed using AMOS and SPSS. The service-dominant approach is incorporated with a dynamic view of individual value fit to explore user identification, rewards, and cocreation value. The statistical results reveal that a mobile-based ecosystem may provide value convergence for its users (i.e., experiential fit) and thus enable value reservation (i.e., identification), achievement (i.e., cocreation reward), and value dissemination (i.e., cocreation-supportive behaviours). This study offers a new dynamic approach regarding cocreation-supportive behaviours for the digital business ecosystem literature