Information Activity of a Large European Project in Social Media

Purpose: The aim of the article is to present the information activity of a large European project based on information policy in social media. Social media are an excellent means of reaching a wide audience, while activity in this sphere reflects the degree of organisation of project partners and their involvement in achieving the project`s objectives. Design/methodology/approach: The present paper makes use of the experience gained while promoting the results of the GoSmart BSR project via social media. The GoSmart BSR project is concerned with enhancing the low capacity for innovation in less developed Baltic Sea Regions (BSR) through mutual learning, translating smart specialisation strategies (S3) into practical joint activities of small and medium enterprises (SMEs), and applying best practices used in better developed regions. The project is fully integrated with 3S and aims at promoting efficient co-operation between the industrial sector, the R&D sector, and the authorities, following a transnational approach. Findings: Social media play a significant role in the three phases of the project life, i.e. disseminating knowledge (raising awareness), collecting and verifying information that has been acquired during the project, and storing and disseminating the knowledge acquired during the project. Originality/value: research on Social Media profiles is predominantly descriptive and focused on the organizational perspective all projects R&D. This research paper contributes to both theory and practice by studying the causal impact of these guidelines on research teams.