E-commerce and M-commerce as Global Trends of International Trade Caused by the Covid-19 Pandemic

The article examines the impact of the COVID-19 pandemic on international trade and identifies e-commerce and m-commerce as its global trends. A scientific and methodological approach to the study of the vector and specifics of the development of e-commerce and m-commerce is formed given the lack of necessary statistical information to assess the state of e-commerce in a country and linguistic features of definitions. The influence of e-commerce and m-commerce on the online shopping and sales industry has been established. The global distribution of Internet sources used by consumers, global sales in m-commerce as a percentage of e-commerce and the impact of the coronavirus pandemic on online traffic and changes in transactions by industry are analyzed. The transition of e-commerce to m-commerce was revealed as a result of the increase in the share of mobile transactions in view of the development of markets in countries focused primarily on mobile devices and their active use. As a result of the post-pandemic forecast in the trends of international trade and e-business priorities, a promising increase in world sales in e-commerce has been established. The main trends of further development of e-commerce and m-commerce in the field of international trade are identified, such as: big data, personalization, e-mail marketing, transition of e-commerce to e-commerce, ordering services online and transition of retail to online, electronic public procurement, omnichannel and multichannel, socially oriented commerce, improved work with the community and the need for efficient logistics