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The end of the crisis in Bulgarian football is discussed through the perspective of solving the problems in youth football. Although organizational culture is essential for effectiveness within organizations, few studies are related to the organizational culture in (youth) football clubs in Bulgaria. The article aims at studying the organizational culture in three clubs from the Youth-17 League in the South-West Bulgaria Zone 1 and Zone 2. 60 players and 3 coaches participated in a survey conducted through OCAI (Cameron and Quinn). The weight of certain factors considered important for achievement in clubs was measured through dispersion analysis. The hierarchy and clan types are predominant in the club’s profiles. According to the analysis, the present state is characterized by fewer distractions than the desired state. ANOVA shows that the team success factor has the strongest influence regarding the differentiation of the clan (present state) and market (desired state) types of cultures. The competing experience factor has a lesser effect and differentiates the market and the adhocracy type of cultures (the desired state). The prospect factor differentiates between the clan and market type in the desired state. Both groups surveyed have similar preferences for the types of organizational culture in the teams, with the “strength” of the preference criteria having higher value with the coaches. The typical team sport profile of organizational culture is observed. Coaches can influence the sports training activities and manage the organizational culture in the clubs through the factors mentioned above when players are still young. The study is not representative of the South-West League and Bulgaria as a whole. Organizational culture significantly influences competing efficiency and good youth football players’ making.

PROFILE OF THE ORGANIZATIONAL CULTURE IN YOUTH CLUB FOOTBALL (THE PRESENT SITUATION IN BLAGOEVGRAD REGION)