Open AccessInnovative Business Models: Emerging Markets Perspective
Author(s) -
Owais Ahmed
Publication year - 2018
Publication title -
international journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2347-4696
DOI - 10.37391/ijbmr.060101
Subject(s) - business model , business , work (physics) , emerging markets , investment (military) , perspective (graphical) , industrial organization , venture capital , distribution (mathematics) , marketing , finance , computer science , engineering , artificial intelligence , mechanical engineering , mathematical analysis , mathematics , politics , political science , law
Emerging markets opened up humungous investment opportunities across different sectors like telecommunication, utility services, logistics, healthcare, and banking. Marketers invest millions in creating facilities, layout, capital, work force, communication programs, and distribution channels. However, marketers having compatible business model meet success. Business model meeting regional sensitivities, requirements; conform norms, procedures; break even. Therefore, a part from innovative technology, innovative business model create successful venture. The current study would explore various business models in emerging economies like Middle East, India, Kenya. Also, implications, challenges and suggestions would be part of the study.