PENGARUH COMPETITOR ACCOUNTING TERHADAP KEUNGGULAN BERSAING DAN KINERJA ORGANISASI | Zendy

Mona Astuti | Zendy; Zul Azmi | Zendy; Ranti Darwin | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

PENGARUH COMPETITOR ACCOUNTING TERHADAP KEUNGGULAN BERSAING DAN KINERJA ORGANISASI

Author(s) -

Mona Astuti,

Zul Azmi,

Ranti Darwin

Publication year - 2020

Publication title -

research in accounting journal (raj)

Language(s) - English

Resource type - Journals

eISSN - 2715-7873

pISSN - 2715-7881

DOI - 10.37385/raj.v1i1.9

Subject(s) - affect (linguistics) , competitive advantage , business , path analysis (statistics) , business administration , mediation , accounting , marketing , psychology , mathematics , political science , statistics , communication , law

The purpose of this study was to know the affect of Competitor Accounting as a Strategic Management Accounting Techniques towards Competitive Adventage and Organization Performance. On business culinary in Pekanbaru. This study used a questionnaire to obtain primary data with a sample size of 38 respondents and was tested using path modeling analysis techniques. From the examination showed that there were positive affect of Competitor Accounting as a Strategic Managemengt Acounting Techniques towards Competitive Adventage, negative affect of Competitor Accounting as a Strategic Managemengt Acounting Techniques towards Organization Performance, positive affect of Competitive Adventage towards Organization Performance, and positive indirectly affect of Competitor Accounting as a Strategic Managemengt Acounting Techniques towards Organization Performance with Competitive Adventage mediation.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research