Open AccessTHE MODERATING EFFECT OF PRICE PERCEPTION ON CELEBRITY ENDORSEMENT AND PURCHASE PERCEPTION: A STUDY ON EMIRATES AIRLINES, DUBAI
Publication year - 2019
Publication title -
skyline business journal
Language(s) - English
Resource type - Journals
eISSN - 2707-4986
pISSN - 1998-3425
DOI - 10.37383/sbj14021902
Subject(s) - perception , advertising , business , psychology , marketing , neuroscience