THE MODERATING EFFECT OF PRICE PERCEPTION ON CELEBRITY ENDORSEMENT AND PURCHASE PERCEPTION: A STUDY ON EMIRATES AIRLINES, DUBAI | Zendy

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THE MODERATING EFFECT OF PRICE PERCEPTION ON CELEBRITY ENDORSEMENT AND PURCHASE PERCEPTION: A STUDY ON EMIRATES AIRLINES, DUBAI

Publication year - 2019

Publication title -

skyline business journal

Language(s) - English

Resource type - Journals

eISSN - 2707-4986

pISSN - 1998-3425

DOI - 10.37383/sbj14021902

Subject(s) - perception , advertising , business , psychology , marketing , neuroscience

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