Open AccessElectronic Marketing Reality in Elite Players in Iraq
Author(s) -
Riaad Ahmed Jwaad,
Abdul Jaleel Jebar Naser
Publication year - 2021
Publication title -
al-tarbiyaẗ al-riyādiyyaẗ/al-tarbiyaẗ al-riyādiyyaẗ
Language(s) - English
Resource type - Journals
eISSN - 2707-5729
pISSN - 2073-6452
DOI - 10.37359/jope.v33(2)2021.1147
Subject(s) - elite , athletes , elite athletes , advertising , marketing , psychology , business , political science , medicine , physical therapy , politics , law
The research aimed at identifying the reality of electronic marketing in elite athletes. The researchers used the descriptive method on (193) athletes from different sports; individual and team. Direct questions and an electronic marketing scale were applied to conclude that athletic shows come first in most bought goods. The results showed that there is a difference between direct and electron shopping in favor of direct shopping. In addition to that, the results showed that sports federations do not provide athletes with proper apparels and equipment thus placing financial burdens on the athlete. Finally, the researchers concluded that language was not a barrier in electronic shopping, lack of safety and trust was the main barriers for athletes in electronic shopping.