Open AccessBUILDING OF ENTREPRENEURIAL ETHOS THROUGH MISSION STATEMENTS: THE DIFFERENCE IN APPROACH BETWEEN PUBLIC AND PRIVATE UNIVERSITIES IN THE CZECH REPUBLIC
Author(s) -
Karel Pernica,
Ladislav TYLL
Publication year - 2018
Publication title -
international journal of entrepreneurial knowledge
Language(s) - English
Resource type - Journals
eISSN - 2336-2952
pISSN - 2336-2960
DOI - 10.37335/ijek.v6i1.68
Subject(s) - ethos , czech , mission statement , public relations , inclusion (mineral) , perspective (graphical) , political science , sociology , business , social science , law , computer science , philosophy , linguistics , artificial intelligence
Corporate mission statement is an essential statement to all stakeholders of the organization about its own purpose, its goals and the competitive advantage it offers to its customers. Another purpose of the mission is to create a so-called positive ethos. Universities represent a specific group of institutions from the perspective of defining missions and working with ethos. This paper identifies the elementary components of university missions that help build a positive ethos. The research is focused on the analysis of mission statements of all public and private universities operating in the Czech Republic. The results of this research show that there is a difference in the approach to defining missions between public and private universities (in terms of the inclusion of individual components that help building a positive ethos).