ACCENTS OF WORK OF ADVISORY SERVICES IN THE CONDITIONS OF LABOUR MARKET TRANSFORMATION

Purpose. The aim of the article is determining the emphasis of the work of the advisory services in the transformation of the labour market.Methodology of research. The methodical basis of the research consists of methods of comparison, economic analysis and generalization. Using the method of comparison, the assessment of individual mechanisms and characteristics of labour market regulation and the use of advisory support with that was carried out. The method of economic analysis was used to determine the characteristics of structural changes in the labour market of Ukraine between types of economic activity over the years. Based on the generalization method, the four most typical models of labour market regulation and their respective advisory support have been presented.Findings. The role of the labour market in ensuring the economic development of the state is defined. The role can be generalized as a set of economic relations in balancing supply and demand for labour, which results is in the exchange of labour for wages.The main trends in the structural change in the types of economic activities in the labour market in Ukraine during 2012-2020 were established. Wherein, among the main results, we can note the absolute and relative reduction of the total employed population and for each type of economic activity.The four most typical models of labour market regulation in the world have been described: German (Western European), Swedish (Scandinavian), Japanese and American (Anglo-Saxon) and the emphasis of the advisory services on the selected models of labour market transformation have been determined.Originality. The substantive characteristics of four selected models of labour market regulation and their inherent mechanisms of advisory support have been presented: German (Western European), Swedish (Scandinavian), Japanese and American (Anglo-Saxon). This, in contrast to the existing one, allows of their differentiated use in the process of preparing more grounded management decisions to solve this problem.Practical value. The results of the study can be used in the process of preparation of strategic and program documents on advisory support for employment and labour market regulation. The effect of their implementation can be assessed by indicators of output and income based on a particular territorial entity.Key words: labour market, models of labour market regulation, advisory support of labour market regulation, market transformation, social efficiency.