DIGITAL TRANSFORMATION OF CONSUMERS: STUDY ON THE BASE OF DHL EXPRESS IN ERITREA

Digital innovation starts with a problem worth solving. We’ve found it’s amazingly helpful to have a single statement that represents the nature of the problem, which’s experiencing it, and why it’s so important to solve. There for the main problem is “To what extent consumers are fitted and accepted Digital transformation attributes”. This research could serve as a base for further investigation and improvement on the DHL express in Eritrea. Enhance our understanding of digital system and consumers driving. Moreover, it will contribute to the understanding of whether consumer are accepted and satisfied the digital transformation system in a developing country context. This research could also serve as a base for anyone who wants to study about how much consumers are accepted the digital transformation driving on them without any compliment on Postal Express service delivered in Eritrea. In addition, it will create a sense of awareness to the people who are engaged in offering digital system services on DHL. To undertake this research paper, primary and secondary data used. Primary data gathered by distributing online questionnaire to a sample of consumers. Secondary data extracted from several sources such as internet, magazine, books, periodicals, journals, company documents, etc. This research focuses on the digital transformation of consumers on DHL express despite the fact that consumer driving in digital transformation system is critical issue in any type of business. It focuses only on transformation from analog to digital system on consumers in experience on DHL express. It doesn’t concern about the technical issues of the DHL express over the entire world.