Open AccessFORMATION OF BUSINESS DEVELOPMENT STRATEGY ON THE BASIS OF THE ENTERPRISE INTEGRATION MECHANISMS
Author(s) -
А.І. Пляскіна
Publication year - 2020
Publication title -
pìdpriêmnictvo ta ìnnovacìï
Language(s) - English
Resource type - Journals
eISSN - 2707-6237
pISSN - 2415-3583
DOI - 10.37320/2415-3583/14.11
Subject(s) - process management , enterprise life cycle , business , enterprise integration , enterprise architecture , business architecture , enterprise software , knowledge management , enterprise information system , computer science , business process , marketing , work in process , architecture , art , visual arts
Scientific approaches in relation to a structure and forming of business development strategy of the enterprise in accordance with its aims and possibilities are explored and systematized. The specific of business development strategy of enterprise to the mechanisms of enterprise integration is analyzed and justified. Main tasks, which have to be decided in the process of forming the business development strategy, are also defined in this article. Approaches to interpreting the strategy of the enterprise development are discussed in the article. It is devoted to the components of business strategy of the enterprise development. It is proved that business strategy of the enterprise development on the strategic targets of enterprise development. The results of the conducted research can be used by managers of enterprises for the choice of the reasonable development strategy and strengthening competitive positions of the enterprises in the market.