Open AccessPeningkatan Kesejahteraan Ekonomi Masyarakat Pesisir Melalui Pemberdayaan Perempuan
Author(s) -
Donp Butarbutar,
Lelo Sintani,
Luluk Tri Harinie
Publication year - 2020
Publication title -
journal of environment and management
Language(s) - English
Resource type - Journals
eISSN - 2722-6727
pISSN - 2721-0812
DOI - 10.37304/jem.v1i1.1203
Subject(s) - swot analysis , competitor analysis , product (mathematics) , business , marketing , unavailability , strengths and weaknesses , welfare , economics , engineering , market economy , philosophy , geometry , mathematics , epistemology , reliability engineering
This study examines the strategy of community economic welfare improvement through empowering coastal women in utilizing fishery waste products. The informants were purposively pick up from those who attended the training of waste processing of fishery products and took the follow-up training. Additional data were collected through observation, interview and documental study. The cumulative data were then examined used SWOT analysis. The results show that the workable strategy was SO (Strengths–Opportunities) strategy, namely using internal strengths to get the advantage from external opportunities. The weaknesses needs for improvement were lack of skill, lack of tools or equipment to process the products, lack of funds, unregistered business body and limited market. Meanwhile, the threats from competitors of similar products, unavailability of product distributors, consumer demand for more creative products, and rapid technological development are hard to follow by coastal women.