Open AccessInfluence of Celebrity Endorsements on Consumers’ Brand Equity: Case Study of Super Brands Companies in Kenya
Author(s) -
Kinyamu Roselynn Kainyu
Publication year - 2022
Publication title -
east african journal of business and economics
Language(s) - English
Resource type - Journals
eISSN - 2707-4269
pISSN - 2707-4250
DOI - 10.37284/eajbe.5.1.951
Subject(s) - brand equity , credibility , attractiveness , advertising , source credibility , marketing , business , population , brand management , empirical research , brand awareness , psychology , sociology , political science , demography , psychoanalysis , law , philosophy , epistemology