Influence of Enterprise Strategy Typologies on Youth Livelihood Outcomes in Kenya

Youth unemployment and underemployment are grave social issues prevalent in developing countries. Ensuring that youth attain productive ends or sustainable livelihood outcomes is a major concern of many governments, organisations and institutions globally. The purpose of the study was to determine the influence of enterprise strategy typologies on youth livelihood outcomes in Kamukunji Sub-County, Nairobi County, Kenya. Anchored on Department for International Development livelihoods framework and the General Systems Theory, the study applied a cross-sectional survey research design to gather data from 201 youth from registered youth groups. Analysis was conducted using descriptive frequencies and inferential statistics, namely Chi-square, Z statistic and Ordered Logistic Regression. Findings from inferential statistics established that regardless of the livelihood strategy typology youth adopted (business, wage employment, homemaking, arts & talents and agriculture-based), the livelihood outcomes did not differ significantly. As a group, livelihood strategy typology did not jointly determine youth livelihood outcomes. However, specific enterprise strategies whose parameters attained statistical significance were: wage employment (β = 0.74, p < 0.05) and arts/talent (β = 0.26, p < 0.05) which were important in predicting the level of YLO level. The study recommends that State and Non-State actors should implement elaborate and expansive business incubation and mentorship programs for youth. To improve livelihood outcomes for all youth, development agencies should ensure that youth-focused interventions target all typologies of enterprise strategies undertaken by the youth.