Open AccessBroadcast Media Entertainment and Attitude Cultivation: A Study of Obscene Programme Viewership by College Students
Author(s) -
Omoniyi F Akinkoya,
Ayo C Odetoyinbo,
Taiwo A Olaniran
Publication year - 2021
Publication title -
east african journal of arts and social sciences
Language(s) - English
Resource type - Journals
eISSN - 2707-4285
pISSN - 2707-4277
DOI - 10.37284/eajass.3.1.395
Subject(s) - entertainment , audience measurement , drama , advertising , gratification , escapism , sample (material) , psychology , sociology , media studies , business , political science , social psychology , art , law , chemistry , literature , chromatography
This study examined broadcast media entertainment and attitude cultivation, a study of behavioural patterns of College Students. It is a survey designs study that investigated undergraduate communication students of The Polytechnic, Ibadan, Oyo State and Moshood Abiola Polytechnics, Ogun State. Systematic random sampling was adopted to select a sample size of three hundred (300) communication students of the two institutions as respondents for this study. Programmes such as films, soap operas and musicals, etcetera were units considered. The theoretical framework is premised on the cultivation theory and gratification theory. Its analysis was hinged on the simple percentage statistical calculation. The study outcome showed that youth crave satisfaction in the entertainment programmes they watch and that entertainment programmes like musical videos, foreign and local drama do portray obscenity which brings about delinquent behaviour in the younger generation. It was recommended that producers and directors of entertainment products should be conscious of young people who form the chunk of their audience to eliminate obscenity in programme production, while parents should control the level of media exposure of their wards