Open AccessRelative Effectiveness of Altruistic vs. Egoistic Messages in Influencing Non-donors' Intention to Donate Blood in Hong Kong
Author(s) -
Victoria Wai Lan Yeung,
Pui Chuen Tam,
Eric Kenson Yau
Publication year - 2022
Publication title -
journal of social psychology research
Language(s) - English
Resource type - Journals
eISSN - 2810-9767
pISSN - 2810-9759
DOI - 10.37256/jspr.1220221313
Subject(s) - donation , promotion (chess) , blood donor , altruism (biology) , social psychology , psychology , blood donations , advertising , medicine , immunology , business , political science , law , politics