Open AccessTHE INFLUENCE OF VIRAL MARKETING THROUGH TIKTOK ON CONSUMERS’ ATTITUDE AT SHOPEE
Author(s) -
Muhammad Rasyad Rizqullah,
Indrawati Indrawati
Publication year - 2022
Publication title -
journal of global business and management review
Language(s) - English
Resource type - Journals
ISSN - 2685-3426
DOI - 10.37253/jgbmr.v4i1.6369
Subject(s) - credibility , nonprobability sampling , descriptive statistics , entertainment , advertising , psychology , irritation , viral marketing , marketing , business , medicine , statistics , mathematics , environmental health , computer science , social media , population , immunology , world wide web , political science , law , art , visual arts