Open AccessThe mechanism and distribution trend of spillover effect of strong brand for advertising competition in traditional media
Author(s) -
Xiangdong JIN,
Fan Xiucheng,
Huawei Zhu
Publication year - 2020
Publication title -
xinli kexue jinzhan
Language(s) - English
Resource type - Journals
ISSN - 1671-3710
DOI - 10.3724/sp.j.1042.2020.01989
Subject(s) - spillover effect , competition (biology) , advertising , mechanism (biology) , distribution (mathematics) , business , economics , mathematics , microeconomics , biology , physics , ecology , mathematical analysis , quantum mechanics