Open AccessDo consumers always prefer a smiley face? Effects of product “facial” expressions on consumer attitude
Author(s) -
Xie Zhipeng,
Jing Zhao,
Tao Wang
Publication year - 2020
Publication title -
advances in psychological science
Language(s) - English
Resource type - Journals
ISSN - 1671-3710
DOI - 10.3724/sp.j.1042.2020.01256
Subject(s) - smiley , face (sociological concept) , product (mathematics) , psychology , computer science , mathematics , philosophy , linguistics , geometry , operating system
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom