Open AccessDo consumers always prefer a smiley face? Effects of product “facial” expressions on consumer attitude
Author(s) -
谢志鹏,
赵晶,
Wang Tao
Publication year - 2020
Publication title -
xinli kexue jinzhan
Language(s) - English
Resource type - Journals
ISSN - 1671-3710
DOI - 10.3724/sp.j.1042.2020.01256
Subject(s) - smiley , face (sociological concept) , product (mathematics) , psychology , computer science , mathematics , philosophy , linguistics , geometry , operating system