Open AccessHow meteorological factors affect consumer behavior? The mechanism of meteo-marketing based on contextual marketing theory
Author(s) -
Chenxi Li,
Yao Tong
Publication year - 2019
Publication title -
xinli kexue jinzhan
Language(s) - English
Resource type - Journals
ISSN - 1671-3710
DOI - 10.3724/sp.j.1042.2019.00191
Subject(s) - affect (linguistics) , mechanism (biology) , marketing , marketing research , consumer behaviour , business , psychology , advertising , communication , physics , quantum mechanics