Open AccessA New Perspective on Consumer Decision: Double-entry Mental Accounting Theory
Author(s) -
Aimei LI,
美浩 三好,
Li Li,
Ling Wen-quan
Publication year - 2013
Publication title -
advances in psychological science
Language(s) - English
Resource type - Journals
ISSN - 1671-3710
DOI - 10.3724/sp.j.1042.2012.01709
Subject(s) - mental accounting , perspective (graphical) , accounting , business , psychology , actuarial science , computer science , artificial intelligence
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