Open AccessThe effect of mortality salience on consumers' preference for experiential purchases and its mechanism
Author(s) -
Bin Li,
Qin ZHU,
Ruwan HE,
Aimei Li,
Haiying Wei
Publication year - 2023
Publication title -
acta psychologica sinica
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.153
H-Index - 2
ISSN - 0439-755X
DOI - 10.3724/sp.j.1041.2023.00301
Subject(s) - salience (neuroscience) , mechanism (biology) , mortality salience , preference , experiential learning , psychology , social psychology , economics , cognitive psychology , microeconomics , epistemology , philosophy , mathematics education