Open AccessFailed players, successful advertisements: Does showing the failure experience increase observers’ intention to try?
Author(s) -
Mo LUAN,
Junpeng LI
Publication year - 2022
Publication title -
acta psychologica sinica
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.153
H-Index - 2
ISSN - 0439-755X
DOI - 10.3724/sp.j.1041.2022.01562
Subject(s) - advertising , psychology